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People
Chris Griffiths
- Director
A good communicator with strong analytical
and strategic planning skills, Chris has multi-disciplined
communications expertise in advertising, direct marketing,
pr, corporate design and print. He also has extensive experience
in directing and co-ordinating international advertising campaigns.
He has a reputation for quickly understanding clients' needs
and developing close working relationships with both client
and agency personnel.
After graduating in Economics and Econometrics from York University
in 1982 he joined the marketing department of Smiths Industries.
He moved into advertising in 1983, with Sawards where he cut
his teeth on Sun Alliance's Direct Marketing account. At Ogilvy
& Mather his main responsibility was the international
co-ordination of Polaroid's account across Europe and the
Middle East, also working for Lever Bros (Comfort Fabric Conditioner),
Ford and Imperial Tobacco.
Later at Dewe Rogerson, Chris ran the CEGB (Central Electricity
Generating Board) pre-privatisation campaign and British Steel's
corporate advertising for 4 years. He was also responsible
for high-profile international campaigns in support of mergers
and acquisitions during the flurry of activity immediately
following the deregulation of European financial markets in
the late '80s and early '90s. His campaign to announce the
formation of the ING Group ran in 13 different languages across
19 countries throughout the world.
On leaving Dewe Rogerson in 1992,
Chris launched Crusader to bring his big agency experience
to clients who reject the high cost and bureaucracy that often
accompanies the traditional agency offering. Outside advertising,
his main interests are tennis, golf, motor racing and gardening.
Richard Callan - Media Director
Richard's roots are in Media Sales with
the Daily Express and Daily Mail. He moved into television
in 1972 as Group Head at Yorkshire and Tyne Tees, and was
Group Sales Manager at HTV by 1977.
Crossing to the agency side with the Saatchi & Saatchi
Group in 1978 he was Deputy Media Director of Downtons (KHBB),
and then Media Director of Geers Gross West. Leaving Saatchi
to join Sawards as Media Director in 1985, he occupied senior
positions through various mergers and acquisitions, with Smedley
McAlpine, FCB and Optimedia.
Richard formed the Allied Media Partnership
in 1995, of which he is Managing Director and crusader is
a founding partner.
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