Ad campaign for Avenir Telecom

Complete Mobile Communications (CMC) is a national mobile phone distributor servicing independent dealers. Founded in 1993, CMC expanded rapidly and has featured in the 2000 Virgin Atlantic Fast Track 100 of fastest growing companies.

Following its acquisition by Avenir Telecom, one of Europe's leading mobile distributors, the company wanted to relaunch its advertising to the dealer community to give itself a higher profile and leverage sales by expanding its network of high quality dealer partnerships.

The brief was to develop a contemporary, slightly irreverent style of advertising to get across CMC's unique support services to its young, entrepreneurial and predominantly male dealer audience.

Services: business to business advertising
March 2002