New jewellery brand launched

This family run business direct sell imported fashion jewellery to the UK market. Targeted primarily at the female buyer, the brief was to create a new identity which could be credibly positioned alongside established international brands. Originally a boy’s name, Esme was chosen as much for its brevity as its French origins (meaning ‘loved’). The packaging design reflects the high quality workmanship and individual finish of the range, which caters for men and women with fine stones set in gold, white gold and platinum, whilst remaining true to its below average pricing.

Services: brand naming; trade mark application; graphic design; packaging design
July 2003