Good Motoring magazine redesign

Road safety champions the Guild of Experienced Motorists distribute a quarterly magazine to its 65,000 members. Following the decision to rebrand the organisation GEM Motoring Assist, a makeover was required for the magazine.

The objective was to appeal to younger motorists without alienating the existing membership - attracting new members and advertisers at the same time as fulfilling its traditional information role. Early indications suggest the new look magazine has been well received by all audiences.

Services: graphic design
January 2004