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Specialist travel advertising agency
launched
In
a joint venture with the Allied Media Partnership, Crusader
Advertising has launched a specialist travel advertising agency.
Travel and Leisure Communications (TLC) offers specialist
direct response advertising services to travel advertisers.
TLC
combines Crusader's creative and account management skills
with Allied's media planning and buying expertise to deliver
a bespoke service. Allied brings existing travel sector billings
of around £3.5 million.
Chris
Griffiths, TLCs Client Services Director said Weve
all worked in top 20 London advertising agencies where there
is a service culture, and were looking to bring those
values and our direct response skills to travel clients.
The new agency will be of interest to travel
agents, tour operators, attractions and destinations who are
involved in lead generation campaigns for brochure distribution,
holiday bookings and enquiries.
Services: direct response marketing
April 2003
Click
here for the Travel Advertising Agency website >>
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